2026 THEME
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Legacy in Blue
2026 Assegai Awards Evening
12 November 2026
An evening celebrating the people and ideas shaping direct marketing.
DMASA DIRECT MARKETING AWARDS
Assegai Awards 2026
ENTRIES OPEN
06 APRIL 2026
Those whose Integrated Marketing campaigns deliver exceptional results.
Since their inception, the Assegai Awards have striven to benchmark the South African Direct Marketing industry — highlighting best-in-class examples and encouraging all players to work towards achieving greatness in their campaigns.
The ultimate goal remains to keep raising the bar for the whole industry.
- Breakthrough strategy and creative brilliance
- Outstanding results across all direct marketing media
- Recognised regardless of budget or company size
- Benchmarking South African marketing excellence
On the brand, agency and support fronts, new and clearer trends emerge with each awards cycle. The Assegai Awards is a platform for shared experience and fast-tracking learnings about the latest developments in the industry.
Through showcasing and sharing in each other's work, everyone in the industry stays connected to the latest happenings — so that future campaigns drive towards one goal: successful, interesting, exceptional marketing.
"Be part of the celebration. The Assegai Awards acknowledge and reward those whose Integrated Marketing campaigns deliver exceptional results."
