Award Categories & Entry Forms

Click the Section buttons on top to display all the awards in that section. Click the + button on the side to expand the desired award to view the details and download the relevant entry forms. For multiple award entries please download all the relevant forms one by one. Once you have completed the form please go to the Awards Submissions page.
Please note: you can enter multiple awards.
Remember when completing your entry form do not place your name or agency branding on the form as all work is judged anonymously.

Media

3D

Category Description:

Any campaign using three-dimensional elements, hand-delivered or delivered through the post, via courier or alternative means.  The express purpose of which is to solicit a measurable response (lead, order, enquiry, donation, etc.).

Campaign Artwork Document:

Create a PDF document illustrating your work to showcase all angles, creativity and to exhibit your campaign the best possible way. If a video needs to be included, submit the link into the PDF document. Provide sufficient graphics for the judges to make an informed evaluation.

Provide pictures of the campaign element/s and packaging including a picture showcasing the complete package.

Download Entry Form Here

Direct Mail: Addressed and Unaddressed Campaigns

Category Description:

Addressed flat direct mail campaigns posted or couriered to businesses or consumers, including self-mailers, application forms, single mailings or a series of phased mail shots, letters, and so on. Plus un-addressed direct marketing campaigns delivered to households, business premises, post boxes or specific target areas according to demographic and/or geographic requirements. Business or consumer measurable direct response inserts in any unaddressed medium.  Entries may include catalogue, mail, loose or bound-in inserts, wraparounds from any business or consumer publication, or items enclosed in other campaign elements. Please note, however, that campaigns containing 3D elements of any description should be entered into the 3D category or multichannel.

Campaign Artwork Document:

Create a PDF document illustrating your work to showcase all angles, creativity and to exhibit your campaign the best possible way. If a video needs to be included, submit the link into the PDF document. Provide sufficient graphics for the judges to make an informed evaluation.

Submit picture of sealed and unsealed sample of the campaign, showing the label or other addressing piece.

Download Entry Form Here

Direct Response Mass Media: TV, Print, Out-of-Home and Radio

Category Description:

TV & Infomercials: Direct response television advertisements, infomercials and short-form spots, designed to elicit a measurable response in the form of sales orders, leads or retail traffic. Advertisements should include a clear direct response mechanism e.g. telephone number, internet address, retail store database built etc.

Radio: Direct response radio spots or “live reads” containing a strong call to action in the form of a telephone number, internet address or store address which solicits a measurable direct response such as traffic building, enquiries, lead generation and orders will be accepted.

Out of home: Any traditional or electronic signage/campaign designed to measurably drive traffic, generate leads or encourage sales using outdoor or ambient media e.g. outdoor billboards, moving billboards, bus shelters.

Print: Business or consumer off-the-page press or magazine advertisements designed to measurably sell direct, generate enquiries or drive traffic.

Campaign Artwork Document:

Create a PDF document illustrating your work to showcase all angles, creativity and to exhibit your campaign the best possible way. If a video needs to be included, submit the link into the PDF document. Provide sufficient graphics for the judges to make an informed evaluation.

Show sample of the insert and if available a sample of the insert in the medium it appeared in.  State clearly what the carrier media was, and who the target market was.  The entry may be for a single catalogue, mailing or insert or a series of inserts. Pictures of the samples plus pictures of delivery personnel may be included if they were relevant to the success of the campaign.

Download Entry Form Here

Face to Face Activations / Field Marketing

Category Description:

Field Marketing campaigns involving people distributing, auditing, selling or sampling promotions on the “field”. These activities comprise of face-to-face, personal contact direct marketing. Field marketing includes highly targeted direct selling promotions, merchandising, auditing, sampling and demonstration, organizing road shows, events and mystery shopping.

Campaign Artwork Document:

Create a PDF document illustrating your work to showcase all angles, creativity and to exhibit your campaign the best possible way. If a video needs to be included, submit the link into the PDF document. Provide sufficient graphics for the judges to make an informed evaluation.

Download Entry Form Here

Experiential Media

Category Description:

Non-traditional media, including stunts, street teams, flash mobs, direct response events, guerilla marketing, crowd sourcing, outdoor and ambient executions which encourage direct interaction and seek to gain a measurable response.

Campaign Artwork Document:

Create a PDF document illustrating your work to showcase all angles, creativity and to exhibit your campaign the best possible way. If a video needs to be included, submit the link into the PDF document.

Pictures of non-submittable components, such as those used in events, industrial theatre or in-store merchandising displays etc.

Download Entry Form Here

Mobile SMS, MMS

Category Description:

The use of mobile phones in the form of a SMS or MMS, app-push or other mobile/app-based messaging technology (such as Whatsapp).

Campaign Artwork Document:

Create a PDF document illustrating your work to showcase all angles, creativity and to exhibit your campaign the best possible way. If a video needs to be included, submit the link into the PDF document. Provide sufficient graphics for the judges to make an informed evaluation.

Link to online unbranded agency entry page and campaign visuals.

Download Entry Form Here

Mobile Marketing: Interactive (Display, Games, (pull) Banner ads, Mobi Sites)

Category Description:

The use of mobile phones in the form of interactive mobile use. Display, games, banner ads and mobi sites or any other form of mobile communication to solicit direct response or call to action (If SMS and MMS were used its needs to be disclaimed and costed in the ROI section of the form). Rewards Mobile work that seamlessly combines technology and creativity, pushing the boundaries of mobile marketing to reach and engage with consumers and increase business sales and recognition.

Campaign Artwork Document:

Create a PDF document illustrating your work to showcase all angles, creativity and to exhibit your campaign the best possible way. If a video needs to be included, submit the link into the PDF document. Provide sufficient graphics for the judges to make an informed evaluation.

Link to online unbranded agency entry page and campaign visuals.

Download Entry Form Here

Search Marketing: SEO and PPC

Category Description:

For the best use of search optimization and / or search marketing in generating direct response. Includes natural and paid for.

For organic search, this could consist of:

  • Optimising the layout and technical build of your digital destination
  • Integrating campaign elements with keywords and key phrases used for search in that particular product or service category
  • Any insights into consumer search behaviour and other customer journey rationale

For PPC, this could consist of:

  • Creativity in managing bids for generic and more specific keywords and key phrases
  • Evidence of separating out the effects of other channels (especially affiliates)
  • Creativity in the way you made PPC work with organic optimisation efforts

Campaign Artwork Document:

Create a PDF document illustrating your work to showcase all angles, creativity and to exhibit your campaign the best possible way. If a video needs to be included, submit the link into the PDF document. Link to online unbranded agency entry page and campaign visuals.

Download Entry Form Here

Online: Banners, Micro sites, Websites and Other

Category Description:

Online activity which is designed to create immediate activation. The use of any website, responsive site, microsite, banners or any other web platform. Other digital media needs to be disclaimed in the ROI calculation table if it was used to push traffic, for example email.

Campaign Artwork Document:

Create a PDF document illustrating your work to showcase all angles, creativity and to exhibit your campaign the best possible way. If a video needs to be included, submit the link into the PDF document. Provide sufficient graphics for the judges to make an informed evaluation.Link to online unbranded agency entry page and campaign visuals.

Download Entry Form Here

E-commerce

Category Description:

For websites whose main purpose is to sell products or services directly off the site. E-commerce sites must include data collection, billing collection and shipping information. Websites will be judged on overall design, ease of navigation, and extension of main brand and appropriate use of technology.

Campaign Artwork Document:

Create a PDF document illustrating your work to showcase all angles, creativity and to exhibit your campaign the best possible way. If a video needs to be included, submit the link into the PDF document. Link to online unbranded agency entry page and campaign visuals. Provide sufficient graphics for the judges to make an informed evaluation.

Download Entry Form Here

Telemarketing: Outbound

Category Description:

Outbound telephone campaigns conducted by own company or third party organization with a view to supporting an integrated campaign or as a stand-alone activity.

Campaign Artwork Document:

Create a PDF document illustrating any additional and / or creative work that was used in your campaign. For example story boards, call guides or scripts. If a video / recording needs to be included, submit the link into the PDF document.

 

Download Entry Form Here

Telemarketing: Inbound

Category Description:

Inbound telephone campaigns conducted by own company or third party organization with a view to supporting an integrated campaign or as a stand-alone activity.

Campaign Artwork Document:

Create a PDF document illustrating any additional and / or creative work that was used in your campaign. For example story boards, call guides or scripts. If a video / recording needs to be included, submit the link into the PDF document.

Download Entry Form Here

Social Media (Social Media Platforms)

Category Description:

A campaign, mechanic, application or feature that uses a social media platform (e.g. Facebook, LinkedIn, Twitter, etc.) to create measurable engagement between a brand and its audience.

Campaign Artwork Document:

Create a PDF document illustrating your work to showcase all angles, creativity and to exhibit your campaign the best possible way. If a video needs to be included, submit the link into the PDF document.

Include the link to online unbranded agency entry page and any relevant visuals.

Download Entry Form Here

Email Marketing

Category Description:

A piece of communication using email to drive call-to-action either as a standalone piece or comprising of a series of mailers.

Campaign Artwork Document:

Create a PDF document illustrating your work to showcase all angles, creativity and to exhibit your campaign the best possible way. If a video needs to be included, submit the link into the PDF document. Provide sufficient graphics for the judges to make an informed evaluation.Link to online unbranded agency entry page and campaign visuals.

Download Entry Form Here

To submit your application click here