2016 Winners

Award Category: Title of Entry Name of Company Entering
3D Words Kids Shouldn’t Know M&C Saatchi Abel Bronze
Art Direction You Gotta Dry Gorilla Creative Media Silver
Art Direction TOPS Novel Novel TBWA\HUNT\LASCARIS\DURBAN Black Spear
Art Direction TOPS  Book Cellar TBWA\HUNT\LASCARIS\DURBAN Gold
Best Direct Marketing cross border campaigns SPAR Win-a-Car TBWA\HUNT\LASCARIS\DURBAN Silver
Branded Content Royco Randomiser Arc South Africa Silver
Branded Content You Gotta Dry Gorilla Creative Media Bronze
Branded Content belVita #MorningWin LIVE Breakfast Show Gorilla Creative Media Leader
Branded Content Pick n Pay School Club HDI Youth Marketeers Leader
Branded Content Hellmann’s Suzelle DIY Liquorice Silver
Branded Content What’s for Dinner – It’s in the Bag! Liquorice Silver
Branded Content Hard Wok Life Publicis Machine Bronze
Branded Content TOPS Novel Novel TBWA\HUNT\LASCARIS\DURBAN Silver
Branded Content TOPS  Book Cellar TBWA\HUNT\LASCARIS\DURBAN Bronze
Database and Analytics Innovation Hansa #SwitchAt6 Social Happy Hour Gorilla Creative Media Bronze
Database and Analytics Innovation WOLF Rogerwilco Leader
Direct Mail: Addressed Campaigns Section-A-Media-Direct-Mail-Campaigns Nedbank Great Memories Personal Loans Campaign Lesoba Difference Gold
Direct Mail: Addressed Campaigns Section-A-Media-Direct-Mail-Campaigns Nedbank One Payment Personal Loans Campaign Lesoba Difference Silver
Direct Mail: Addressed Campaigns Section-A-Media-Direct-Mail-Campaigns Nedbank Cash when you need it Personal Loans Campaign Lesoba Difference Bronze
Direct Response Mass Media: TV, Print, Out-of-home and Radio AVBOB – Family Comes First BRAND et al Bronze
Direct Response Mass Media: TV, Print, Out-of-home and Radio Dog Fight Grey Africa Gold
E-commerce The Three Ships Master’s Collection Quirk Bronze
Email Marketing FNB Debt Management Striata Marketing Solutions Pty Ltd Bronze
Email Marketing FNB Festive Striata Marketing Solutions Pty Ltd Leader
ERM employee relationship marketing Zurich Women’s Innovation Network Demographica Silver
ERM employee relationship marketing Johnson & Johnson Pharmacy Academy Kaffeine CRM Specialists (Pty) Ltd Gold
ERM employee relationship marketing Section-C-RELATIONSHIP-MARKETING-ERM-Programmes Aon The Great Leads Adventure Campaign Lesoba Difference Silver
ERM employee relationship marketing Embrace YOUR Financial Freedom Liberty VIEWPOINT (Pty) Ltd. Bronze
ERM employee relationship marketing One AVBOB FM MOBITAINMENT et al, BRAND et al, Xpress Information Gold
Experiential Media belVita #MorningWin LIVE Breakfast Show Gorilla Creative Media Leader
Experiential Media Dog Fight Grey Africa Gold
Face to Face Activations / Field Marketing Shield Motion Sense Gorilla Creative Media Bronze
Face to Face Activations / Field Marketing Pick n Pay School Club HDI Youth Marketeers Bronze
Face to Face Activations / Field Marketing Section-A-Media-Face to Face Activations-Field Marketing_Auto Trader Drive for Change Lesoba Difference Bronze
Face to Face Activations / Field Marketing The Wonderland Project M&C Saatchi Abel Gold
Innovative Solutions Monster Craving Gorilla Creative Media Silver
Innovative Solutions Together Gorilla Creative Media Silver
Innovative Solutions Shield Instacall It’s Your Move Gorilla Creative Media Leader
Innovative Solutions Tweet for Trees Liquorice Silver
Innovative Solutions TOPS Novel Novel TBWA\HUNT\LASCARIS\DURBAN Gold
Innovative Solutions TOPS  Book Cellar TBWA\HUNT\LASCARIS\DURBAN Gold
Innovative Solutions Throwback Thursday The Jupiter Drawing Room (South Africa) Johannesburg Bronze
Integrated Direct Marketing Campaign (R500 000 budget or less) Inecto Colour Catwalk Conversation Lab Bronze
Integrated Direct Marketing Campaign (R500 000 budget or less) Monster craving Gorilla Creative Media Silver
Integrated Direct Marketing Campaign (R500 000 budget or less) #MMRansom Idea Engineers Gold
Integrated Direct Marketing Campaign (R500 000 budget or less) Opel Astra Kaffeine CRM Specialists (Pty) Ltd Bronze
Integrated Direct marketing Campaigns (min across 3 channels) You Gotta Dry Gorilla Creative Media Leader
Integrated Direct marketing Campaigns (min across 3 channels) Monster Craving Gorilla Creative Media Leader
Integrated Direct marketing Campaigns (min across 3 channels) Shield, 1 Team 1 Nation Gorilla Creative Media Leader
Integrated Direct marketing Campaigns (min across 3 channels) Words Kids Shouldn’t Know M&C Saatchi Abel Bronze
Integrated Direct marketing Campaigns (min across 3 channels) SPAR Win-a-Car TBWA\HUNT\LASCARIS\DURBAN Leader
Integrated Direct marketing Campaigns (min across 3 channels) TOPS Homegame Handbook TBWA\HUNT\LASCARIS\DURBAN Leader
Loyalty Programmes OMO Fast Kids Liquorice Gold
Loyalty Programmes Unilever Deals Website – Loyalty and Rewards Platform Thumbtribe Media (Pty) Ltd Silver
Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) Coo-ee Unlock the Fun Conversation Lab Silver
Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) Sunlight Wipe and Win Conversation Lab Bronze
Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) Inecto Colour Catwalk Conversation Lab Bronze
Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) Varsity College Online Conversation Lab Bronze
Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) Shield Motion Sense Gorilla Creative Media Gold
Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) Gm Opel Adam- Game Changer Mark1 Labs Leader
Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) One AVBOB FM MOBITAINMENT et al, BRAND et al, Xpress Information Leader
Mobile SMS, MMS FNB Credit Card Collections Archer Digital Leader
Mobile SMS, MMS Monster craving Gorilla Creative Media Gold
Mobile SMS, MMS Shield, 1 Team 1 Nation Gorilla Creative Media Leader
Mobile SMS, MMS Hansa #SwitchAt6 Social Happy Hour Gorilla Creative Media Leader
Mobile SMS, MMS “a deal a day” SMSPortal Leader
Most Effective Use of Content Coca-Cola Theory of Quantum Happiness Aqua Gold
Most Effective Use of Content Varsity College Online Conversation Lab Silver
Most Effective Use of Content You Gotta Dry Gorilla Creative Media Gold
Most Effective Use of Content TOPS Novel Novel TBWA\HUNT\LASCARIS\DURBAN Black Spear
Non Profit Direct Marketing Campaign Section-E-Non-Profit_Adoption Baby-Child Abandonment Awareness Lesoba Difference Bronze
Non Profit Direct Marketing Campaign This Is Not A Sanitary Pad M&C Saatchi Abel Gold
Non Profit Direct Marketing Campaign Words Kids Shouldn’t Know M&C Saatchi Abel Gold
Non Profit Direct Marketing Campaign Throwback Thursday The Jupiter Drawing Room (south Africa) Johannesburg Bronze
Online: Banners / Micro sites / Websites, and Other Environ Conversation Lab Silver
Online: Banners / Micro sites / Websites, and Other Sunlight Wipe and Win Conversation Lab Bronze
Online: Banners / Micro sites / Websites, and Other Inecto Colour Catwalk Conversation Lab Leader
Online: Banners / Micro sites / Websites, and Other MINI 5-Door Hatch Demographica Silver
Search Marketing: SEO and PPC Clicks.co.za Organic SEO Campaign Clicks2Customers Silver
Search Marketing: SEO and PPC Environ Conversation Lab Gold
Search Marketing: SEO and PPC Varsity College Online Conversation Lab Silver
Search Marketing: SEO and PPC KFC – Search Always On Mindshare Silver
Search Marketing: SEO and PPC Giving Triumph a Lift Rogerwilco Silver
Search Marketing: SEO and PPC Pedal Power Rogerwilco Leader
Social Media (Social Media Platforms) Coca-Cola Theory of Quantum Happiness Aqua Gold
Social Media (Social Media Platforms) From my home to your home Aqua Silver
Social Media (Social Media Platforms) Coo-ee Unlock the Fun Conversation Lab Silver
Social Media (Social Media Platforms) Sunlight Wipe and Win Conversation Lab Silver
Social Media (Social Media Platforms) Inecto Colour Catwalk Conversation Lab Bronze
Social Media (Social Media Platforms) BMW 1 Series Facelift Campaign EOH Digital a division of EOH Mthombo (PTY) Limited Leader
Social Media (Social Media Platforms) Media – Social Media – BMW 3 Series Facelift EOH Digital a division of EOH Mthombo (PTY) Limited Leader
Social Media (Social Media Platforms) You Gotta Dry Gorilla Creative Media Gold
Social Media (Social Media Platforms) belVita #MorningWin LIVE Breakfast Show Gorilla Creative Media Leader
Social Media (Social Media Platforms) Hansa #SwitchAt6 Social Happy Hour Gorilla Creative Media Silver
Social Media (Social Media Platforms) Shield, 1 Team 1 Nation Gorilla Creative Media Leader
Social Media (Social Media Platforms) Get Back Out There J. Walter Thompson Bronze
Social Media (Social Media Platforms) World Toilet Day 2015 Niche Digital Silver
Telemarketing: Inbound Shield Instacall It’s Your Move Gorilla Creative Media Silver
Telemarketing: Outbound Shield Instacall It’s Your Move Gorilla Creative Media Silver
Telemarketing: Outbound Standard Bank LegalAssist Cross-sell O’Keeffe & Swartz Leader
Telemarketing: Outbound FNB Credit Card Debt Protection Plan Acquisition O’Keeffe & Swartz Leader
Use of New Technologies belVita #MorningWin LIVE Breakfast Show Gorilla Creative Media Bronze
Use of New Technologies Shield Motion Sense Gorilla Creative Media Silver
Use of New Technologies One AVBOB FM MOBITAINMENT et al, BRAND et al, Xpress Information Silver
UX, Interface and Navigation Design PSG Website Redesign Publicis Machine Leader
UX, Interface and Navigation Design The Three Ships Master’s Collection Quirk Bronze

 

The winners of the much-anticipated Individual and Company Awards were:

 

Young Direct Marketer of the Year:          Claire Denham-Dyson from Demographica

Direct Marketer of the Year:                        Candice Goodman Mobitainment et al

SME of the Year:                                               Mobitainment et al

Brand of the Year:                                            Old Mutual

Agency of the Year:                                         Gorilla

New Comer Award:                                         Grey Africa

Zinthatu Award:                                               M&C Saatchi Abel

Nkosi Award:                                                     TBWA Hunt Lascaris Durban