2017 Finalists

Section A: Media 3D Slave Calendar Geometry Global Cape Town & Ogilvy
Section A: Media 3D Bryte Insurance – Hospitality Demographica in collaboration with Halo
Section A: Media 3D Old Mutual Corporate – Once Advanced. Now Outdated Demographica in collaboration with Halo & Georja & Tracy
Section A: Media 3D Big Ideas are Scary Halo Advertising
Section A: Media 3D Standard Bank Business Banking – Medical Campaign Demographica in collaboration with Halo
Section A: Media Direct Mail: Addressed Campaigns Passport to the Republic of Life African Bank Limited
Section A: Media Direct Mail: Addressed Campaigns The scoop on our loans African Bank
Section A: Media Direct Mail: Addressed Campaigns Honour Your Roots Mortimer Harvey
Section A: Media Direct Mail: Addressed Campaigns Farewell old friend Mortimer Harvey
Section A: Media Direct Mail: Unaddressed Campaigns EStudy Train Your Brains Red September
Section A: Media Direct Response Mass Media: TV, Print, Out-of-home and Radio MORE MUSIC YOU LOVE Halo Advertising
Section A: Media Direct Response Mass Media: TV, Print, Out-of-home and Radio DebtBusters – Numbers DUKE
Section A: Media Direct Response Mass Media: TV, Print, Out-of-home and Radio What Happens Inside Stays Inside Mortimer Harvey
Section A: Media Direct Response Mass Media: TV, Print, Out-of-home and Radio Axecess Ibiza Gorilla
Section A: Media Email Marketing Opel Meet the New Germans Kaffeine CRM Specialists (Pty) Ltd
Section A: Media Email Marketing Vagina Varsity Net#work BBDO
Section A: Media Email Marketing Ride of Your Life 3 Way Marketing
Section A: Media Email Marketing Less is more Mortimer Harvey
Section A: Media Email Marketing Opel Good Press Kaffeine CRM Specialists (Pty) Ltd
Section A: Media Email Marketing Change The Story Mortimer Harvey
Section A: Media Experiential Media MORE MUSIC YOU LOVE Halo Advertising
Section A: Media Experiential Media The Nedbank ReImagination Project M&C Saatchi Abel
Section A: Media Experiential Media VW Amarok Social Test Drive Ogilvy
Section A: Media Experiential Media DStv Halloween Run Ogilvy
Section A: Media Experiential Media Less is more Mortimer Harvey
Section A: Media Face to Face Activations / Field Marketing MORE MUSIC YOU LOVE Halo Advertising
Section A: Media Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) Launch of KFC SOundbite Mindshare Johannesburg
Section A: Media Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) Amarula #NameThemSaveThem Liquorice Advertising
Section A: Media Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) VW 011Beats Ogilvy
Section A: Media Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) Knorr DinnerOnDemand Liquorice Advertising
Section A: Media Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) KFC Soundbite Ogilvy
Section A: Media Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) Ariel Impossible made Possible Mobitainment & Brainbow Conscious Creatives
Section A: Media Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) KFC Suppertime Stories Ogilvy
Section A: Media Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) Vodacom Play Every Day Ogilvy
Section A: Media Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) Guinness Osagyefo Campaign Carat SSA
Section A: Media Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) MTN SONGSTAR CYNDARA 163 (pty) Ltd t/a 8 BRAND
Section A: Media Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) A love Affair between Mobile and Google My Business Conversation LAB
Section A: Media Mobile SMS, MMS Azishe Gorilla
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Launch of KFC Soundbite Mindshare Johannesburg
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Jägermeister Back The Artist 2017 Phase 1 TBWA\Hunt\Lascaris\Durban
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Knorr DinnerOnDemand Liquorice Advertising
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Chicken Licken Afronaut Connect @ Joe Public
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns VW 011Beats Ogilvy
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Amarula #NameThemSaveThem Liquorice Advertising
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns KFC Soundbite Ogilvy
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns McCain Plate Connect @ Joe Public
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Italtile-Account Based Remarketing FetchThem
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns KFC 9 For R99.90 Mindshare Johannesburg
Section A: Media Online Campaigns: banners, micro sites, remarketing and other online campaigns Nedbank Insurance Reliably There Flume
Section A: Media Online: Banners / Micro sites / Websites, and Other MyADHD G&G Digital
Section A: Media Online: Banners / Micro sites / Websites, and Other Gumtree Clickbait Hijack Ogilvy
Section A: Media Search Marketing: SEO and PPC KFC Soundbite Mindshare Johannesburg
Section A: Media Search Marketing: SEO and PPC Dunlop Mobile Search has Arrived Conversation LAB
Section A: Media Search Marketing: SEO and PPC HomeChoice SEO Campaign Rogerwilco
Section A: Media Search Marketing: SEO and PPC CWC Search Marketing Campaign Rogerwilco
Section A: Media Search Marketing: SEO and PPC Gumtree – Driving organic performance NMPi
Section A: Media Search Marketing: SEO and PPC Momentum Health buying cycle campaign ClickMaven
Section A: Media Social Media (Social Media Platforms) KFC Burritos Ogilvy
Section A: Media Social Media (Social Media Platforms) Launch of KFC Soundbite Mindshare Johannesburg
Section A: Media Social Media (Social Media Platforms) 10X Grocery Slash M&C Saatchi Abel
Section A: Media Social Media (Social Media Platforms) Strongbow Tweet To Redeem M&C Saatchi Abel
Section A: Media Social Media (Social Media Platforms) Free Your Style 10th Street Media and Promise Digital
Section A: Media Social Media (Social Media Platforms) VW 011Beats Ogilvy
Section A: Media Social Media (Social Media Platforms) Knorr DinnerOnDemand Liquorice Advertising
Section A: Media Social Media (Social Media Platforms) MTV FCK#HIV Ogilvy
Section A: Media Social Media (Social Media Platforms) Jäger X TBWA\Hunt\Lascaris\Durban
Section A: Media Social Media (Social Media Platforms) SPAR Neighbour Day TBWA\Hunt\Lascaris\Durban
Section A: Media Social Media (Social Media Platforms) Azishe Gorilla
Section A: Media Social Media (Social Media Platforms) SA Brew Connect @ Joe Public
Section A: Media Social Media (Social Media Platforms) Garagista – Bat Piss DUKE
Section A: Media Social Media (Social Media Platforms) Chicken Licken Afronaut Connect @ Joe Public
Section A: Media Social Media (Social Media Platforms) Demo Warehouse- Yellow Box Sale Demo Warehouse
Section A: Media Social Media (Social Media Platforms) #SuperSweetSurprise Firewater
Section A: Media Social Media (Social Media Platforms) Guinness Osagyefo Campaign Carat SSA
Section A: Media Social Media (Social Media Platforms) WFD Dinner on Demand BOT Mindshare
Section A: Media Social Media (Social Media Platforms) PartySurance® Cranberry-Rosé Flavour Promise Brand Specialists (Pty) Ltd
Section A: Media Social Media (Social Media Platforms) DSTV Said No Family Ever Ogilvy
Section A: Media Social Media (Social Media Platforms) Snowflake G&G Digital
Section A: Media Social Media (Social Media Platforms) Social Media Platform – Gillette Venus Mediacom
Section A: Media Social Media (Social Media Platforms) Own The Moment Gorilla
Section A: Media Social Media (Social Media Platforms) Social Media (Social Media Platforms -Ariel) Mediacom
Section A: Media Social Media (Social Media Platforms) Nashua – The Solutions Lab G&G Digital
Section A: Media Social Media (Social Media Platforms) Skip Fashion Exchange 2016 Ogilvy
Section A: Media Websites Amarula #NameThemSaveThem Liquorice Advertising
Section A: Media Websites VW Amarok Social Test Drive Ogilvy
Section A: Media Websites Surf School of Shine Liquorice Advertising
Section B: Multi Channel/ Country Campaigns Best Direct Marketing cross border campaigns SPAR Win-a-Car TBWA\Hunt\Lascaris\Durban
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaign (R500 000 budget or less) Feel the Fire New Balance
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaign (R500 000 budget or less) South Africa’s Ultimate Journey MotorHappy
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaign (R500 000 budget or less) What Happens Inside Stays Inside Mortimer Harvey
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaign (R500 000 budget or less) BMW – X5 PHEV Demographica
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaign (R500 000 budget or less) Jägermeister Back The Artist 2017 Phase 1 TBWA\Hunt\Lascaris\Durban
Section B: Multi Channel/ Country Campaigns Integrated Direct Marketing Campaign (R500 000 budget or less) Bringing wood tiles out the woods Rogue – House of Brave Group
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) Old Mutual Corporate – The Diminishing Value of Money Demographica in collaboration with Halo & Georja & Tracy
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) MORE MUSIC YOU LOVE Halo Advertising
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) KIA World’s Longest Test Drive Old Friends Young Talent
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) Heineken UEFA Champions League Campaign 2017 M&C Saatchi Abel
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) Amarula #NameThemSaveThem Liquorice Advertising
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) Ariel Impossible made Possible Mobitainment & Brainbow Conscious Creatives
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) Dimension Data Digital Business Campaign Go To Market Troika Imagineeing Works
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) Range Rover – Discover Two Worlds Demographica in collaboration with Halo
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) SPAR Win-a-Car TBWA\Hunt\Lascaris\Durban
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) The ReadytoWork Absa Premiership campaign Playmakers
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) Launch of KFC Soundbite Mindshare Johannesburg
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) KFC Soundbite Ogilvy
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) VW Amarok Social Test Drive Ogilvy
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) Vodacom Play Every Day Ogilvy
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) DStv Halloween Run Ogilvy
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) Split Personality Mortimer Harvey
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) Axecess Ibiza Gorilla
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) REAL MEN DON’T EAT PIES Heinz Foods
Section B: Multi Channel/ Country Campaigns Integrated Direct marketing Campaigns (min across 3 channels) We Are More Gorilla
Section C: Relationship Marketing Awards CRM Programmes Tears of Joy Mortimer Harvey
Section C: Relationship Marketing Awards Database and Analytics Innovation VW 011Beats Ogilvy
Section C: Relationship Marketing Awards Database and Analytics Innovation THE POWER OF PLUGGED IN nudge
Section C: Relationship Marketing Awards Loyalty Programmes Levis Loop Loyalty Programme Kaffeine CRM Specialists (Pty) Ltd
Section D: Craft Awards Apps KFC Suppertime Stories Ogilvy
Section D: Craft Awards Apps Vodacom Play Every Day Ogilvy
Section D: Craft Awards Art Direction Slave Calendar Geometry Global & Ogilvy
Section D: Craft Awards Art Direction KFC Suppertime Stories Ogilvy
Section D: Craft Awards Art Direction The One Hundred Awards M&C Saatchi Abel
Section D: Craft Awards Art Direction The Nedbank ReImagination Project M&C Saatchi Abel
Section D: Craft Awards Art Direction Farewell old friend Mortimer Harvey
Section D: Craft Awards Art Direction Honour Your Roots Mortimer Harvey
Section D: Craft Awards Art Direction Stimojis Gorilla
Section D: Craft Awards Art Direction Box Smart TBWA\Hunt\Lascaris\Durban
Section D: Craft Awards Branded Content VW 011Beats Ogilvy
Section D: Craft Awards Branded Content #DOMINATETHEGAME OMEN by HP Launch NETPARTNERING
Section D: Craft Awards Branded Content The AVBOB Poetry Project BRAND et al
Section D: Craft Awards Branded Content Darling Big Thank Yous 10th Street Media and Conversation Lab
Section D: Craft Awards Branded Content We Are More Gorilla
Section D: Craft Awards Branded Content SA Home Loans House Rules Liquorice Advertising
Section D: Craft Awards Branded Content Ariel Mediacom
Section D: Craft Awards Branded Content PartySurance® Cranberry-Rosé Flavour Promise Brand Specialists (Pty) Ltd
Section D: Craft Awards Branded Content Tears of Joy Mortimer Harvey
Section D: Craft Awards Branded Content MyADHD G&G Digital
Section D: Craft Awards Innovative Solutions MORE MUSIC YOU LOVE Halo Advertising
Section D: Craft Awards Innovative Solutions KFC Suppertime Stories Ogilvy
Section D: Craft Awards Innovative Solutions KFC ShakinShakin Ogilvy
Section D: Craft Awards Innovative Solutions Sasko Lunchtime Love Letter Liquorice Advertising
Section D: Craft Awards Innovative Solutions BeBop TBWA\Hunt\Lascaris\Durban
Section D: Craft Awards Innovative Solutions KFC Soundbite Ogilvy
Section D: Craft Awards Innovative Solutions Ariel Mediacom
Section D: Craft Awards Innovative Solutions Honour Your Roots Mortimer Harvey
Section D: Craft Awards Innovative Solutions Levis Employee Onboarding Toolkit Kaffeine CRM Specialists (Pty) Ltd
Section D: Craft Awards Innovative Solutions Surf School of Shine Liquorice Advertising
Section D: Craft Awards Innovative Solutions The One Hundred Awards M&C Saatchi Abel
Section D: Craft Awards Most Effective Use of Content Slave Calendar Geometry Global Cape Town & Ogilvy
Section D: Craft Awards Most Effective Use of Content #untaggable Ogilvy
Section D: Craft Awards Most Effective Use of Content SPAR Neighbour Day TBWA\Hunt\Lascaris\Durban
Section D: Craft Awards Most Effective Use of Content VW 011Beats Ogilvy
Section D: Craft Awards Most Effective Use of Content Launch of KFC Soundbite Mindshare Johannesburg
Section D: Craft Awards Most Effective Use of Content KFC Burritos Ogilvy
Section D: Craft Awards Most Effective Use of Content DStv Emoji Trailer Ogilvy
Section D: Craft Awards Most Effective Use of Content KFC Suppertime Stories Ogilvy
Section D: Craft Awards Most Effective Use of Content PartySurance® Cranberry-Rosé Flavour Promise Brand Specialists (Pty) Ltd
Section D: Craft Awards Most Effective Use of Content DSTV Said No Family Ever Ogilvy
Section D: Craft Awards Most Effective Use of Content MyADHD G&G Digital
Section D: Craft Awards Use of New Technologies MORE MUSIC YOU LOVE Halo Advertising
Section D: Craft Awards Use of New Technologies VW 011Beats Ogilvy
Section D: Craft Awards Use of New Technologies The Nedbank ReImagination Project Nedbank
Section D: Craft Awards Use of New Technologies Knorr DinnerOnDemand Liquorice Advertising
Section D: Craft Awards Use of New Technologies Voice Visualiser / Glenfiddich Independent Bar Platinum Seed
Section D: Craft Awards Use of New Technologies Vuvuliser Ogilvy
Section D: Craft Awards UX, Interface and Navigation Design Sasko Lunchtime Love Letter Liquorice Advertising
Section D: Craft Awards UX, Interface and Navigation Design Ster-Kinekor Regression Launch Clockwork Media
Section E: Special Direct Awards Non Profit Direct Marketing Campaign Slave Calendar Geometry Global & Ogilvy