2016 Finalists

Most Effective Use of Content Coca-Cola Theory of Quantum Happiness Aqua
Social Media (Social Media Platforms) Coca-Cola Theory of Quantum Happiness Aqua
Social Media (Social Media Platforms) From my home to your home Aqua
Branded Content Royco Randomiser Arc South Africa
Mobile SMS, MMS FNB Credit Card Collections Archer Digital
Direct Response Mass Media: TV, Print, Out-of-home and Radio AVBOB – Family Comes First BRAND et al
Search Marketing: SEO and PPC Clicks.co.za Organic SEO Campaign Clicks2Customers
Search Marketing: SEO and PPC Environ Conversation Lab
Social Media (Social Media Platforms) Coo-ee Unlock the Fun Conversation Lab
Most Effective Use of Content Varsity College Online Conversation Lab
Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) Coo-ee Unlock the Fun Conversation Lab
Online: Banners / Micro sites / Websites, and Other Environ Conversation Lab
Search Marketing: SEO and PPC Varsity College Online Conversation Lab
Social Media (Social Media Platforms) Sunlight Wipe and Win Conversation Lab
Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) Sunlight Wipe and Win Conversation Lab
Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) Inecto Colour Catwalk Conversation Lab
Online: Banners / Micro sites / Websites, and Other Sunlight Wipe and Win Conversation Lab
Social Media (Social Media Platforms) Inecto Colour Catwalk Conversation Lab
Integrated Direct Marketing Campaign (R500 000 budget or less) Inecto Colour Catwalk Conversation Lab
Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) Varsity College Online Conversation Lab
Online: Banners / Micro sites / Websites, and Other Inecto Colour Catwalk Conversation Lab
ERM employee relationship marketing Zurich Women’s Innovation Network Demographica
Online: Banners / Micro sites / Websites, and Other MINI 5-Door Hatch Demographica
Social Media (Social Media Platforms) BMW 1 Series Facelift Campaign EOH Digital a division of EOH Mthombo (PTY) Limited
Social Media (Social Media Platforms) Media – Social Media – BMW 3 Series Facelift EOH Digital a division of EOH Mthombo (PTY) Limited
Social Media (Social Media Platforms) You Gotta Dry Gorilla Creative Media
Most Effective Use of Content You Gotta Dry Gorilla Creative Media
Mobile SMS, MMS Monster craving Gorilla Creative Media
Innovative Solutions Monster Craving Gorilla Creative Media
Integrated Direct Marketing Campaign (R500 000 budget or less) Monster craving Gorilla Creative Media
Innovative Solutions Together Gorilla Creative Media
Art Direction You Gotta Dry Gorilla Creative Media
Use of New Technologies belVita #MorningWin LIVE Breakfast Show Gorilla Creative Media
Branded Content You Gotta Dry Gorilla Creative Media
Integrated Direct marketing Campaigns (min across 3 channels) You Gotta Dry Gorilla Creative Media
Branded Content belVita #MorningWin LIVE Breakfast Show Gorilla Creative Media
Social Media (Social Media Platforms) belVita #MorningWin LIVE Breakfast Show Gorilla Creative Media
Integrated Direct marketing Campaigns (min across 3 channels) Monster Craving Gorilla Creative Media
Experiential Media belVita #MorningWin LIVE Breakfast Show Gorilla Creative Media
Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) Shield Motion Sense Gorilla Creative Media
Social Media (Social Media Platforms) Hansa #SwitchAt6 Social Happy Hour Gorilla Creative Media
Telemarketing: Inbound Shield Instacall It’s Your Move Gorilla Creative Media
Use of New Technologies Shield Motion Sense Gorilla Creative Media
Telemarketing: Outbound Shield Instacall It’s Your Move Gorilla Creative Media
Database and Analytics Innovation Hansa #SwitchAt6 Social Happy Hour Gorilla Creative Media
Face to Face Activations / Field Marketing Shield Motion Sense Gorilla Creative Media
Mobile SMS, MMS Shield, 1 Team 1 Nation Gorilla Creative Media
Mobile SMS, MMS Hansa #SwitchAt6 Social Happy Hour Gorilla Creative Media
Integrated Direct marketing Campaigns (min across 3 channels) Shield, 1 Team 1 Nation Gorilla Creative Media
Social Media (Social Media Platforms) Shield, 1 Team 1 Nation Gorilla Creative Media
Innovative Solutions Shield Instacall It’s Your Move Gorilla Creative Media
Experiential Media Dog Fight Grey Africa
Direct Response Mass Media: TV, Print, Out-of-home and Radio Dog Fight Grey Africa
Face to Face Activations / Field Marketing Pick n Pay School Club HDI Youth Marketeers
Branded Content Pick n Pay School Club HDI Youth Marketeers
Integrated Direct Marketing Campaign (R500 000 budget or less) #MMRansom Idea Engineers
Social Media (Social Media Platforms) Get Back Out There J. Walter Thompson
ERM employee relationship marketing Johnson & Johnson Pharmacy Academy Kaffeine CRM Specialists (Pty) Ltd
Integrated Direct Marketing Campaign (R500 000 budget or less) Opel Astra Kaffeine CRM Specialists (Pty) Ltd
Direct Mail: Addressed Campaigns Section-A-Media-Direct-Mail-Campaigns Nedbank Great Memories Personal Loans Campaign Lesoba Difference
ERM employee relationship marketing Section-C-RELATIONSHIP-MARKETING-ERM-Programmes Aon The Great Leads Adventure Campaign Lesoba Difference
Direct Mail: Addressed Campaigns Section-A-Media-Direct-Mail-Campaigns Nedbank One Payment Personal Loans Campaign Lesoba Difference
Face to Face Activations / Field Marketing Section-A-Media-Face to Face Activations-Field Marketing_Auto Trader Drive for Change Lesoba Difference
Direct Mail: Addressed Campaigns Section-A-Media-Direct-Mail-Campaigns Nedbank Cash when you need it Personal Loans Campaign Lesoba Difference
Non Profit Direct Marketing Campaign Section-E-Non-Profit_Adoption Baby-Child Abandonment Awareness Lesoba Difference
ERM employee relationship marketing Embrace YOUR Financial Freedom Liberty VIEWPOINT (Pty) Ltd.
Loyalty Programmes OMO Fast Kids Liquorice
Branded Content Hellmann’s Suzelle DIY Liquorice
Branded Content What’s for Dinner – It’s in the Bag! Liquorice
Innovative Solutions Tweet for Trees Liquorice
Face to Face Activations / Field Marketing The Wonderland Project M&C Saatchi Abel
Non Profit Direct Marketing Campaign This Is Not A Sanitary Pad M&C Saatchi Abel
Non Profit Direct Marketing Campaign Words Kids Shouldn’t Know M&C Saatchi Abel
Integrated Direct marketing Campaigns (min across 3 channels) Words Kids Shouldn’t Know M&C Saatchi Abel
3D Words Kids Shouldn’t Know M&C Saatchi Abel
Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) Gm Opel Adam- Game Changer Mark1 Labs
Search Marketing: SEO and PPC KFC – Search Always On Mindshare
ERM employee relationship marketing One AVBOB FM MOBITAINMENT et al, BRAND et al, Xpress Information
Use of New Technologies One AVBOB FM MOBITAINMENT et al, BRAND et al, Xpress Information
Mobile Marketing: Interactive (Display, Games,  (pull) Banner ad, Mobi Sites) One AVBOB FM MOBITAINMENT et al, BRAND et al, Xpress Information
Social Media (Social Media Platforms) World Toilet Day 2015 Niche Digital
Telemarketing: Outbound Standard Bank LegalAssist Cross-sell O’Keeffe & Swartz
Telemarketing: Outbound FNB Credit Card Debt Protection Plan Acquisition O’Keeffe & Swartz
Branded Content Hard Wok Life Publicis Machine
UX, Interface and Navigation Design PSG Website Redesign Publicis Machine
E-commerce The Three Ships Master’s Collection Quirk
UX, Interface and Navigation Design The Three Ships Master’s Collection Quirk
Search Marketing: SEO and PPC Giving Triumph a Lift Rogerwilco
Search Marketing: SEO and PPC Pedal Power Rogerwilco
Database and Analytics Innovation WOLF Rogerwilco
Mobile SMS, MMS Masscash – a deal a day SMSPortal
Email Marketing FNB Debt Management Striata Marketing Solutions Pty Ltd
Email Marketing FNB Festive Striata Marketing Solutions Pty Ltd
Most Effective Use of Content TOPS Novel Novel TBWA\HUNT\LASCARIS\DURBAN
Art Direction TOPS Novel Novel TBWA\HUNT\LASCARIS\DURBAN
Art Direction TOPS  Book Cellar TBWA\HUNT\LASCARIS\DURBAN
Innovative Solutions TOPS Novel Novel TBWA\HUNT\LASCARIS\DURBAN
Innovative Solutions TOPS  Book Cellar TBWA\HUNT\LASCARIS\DURBAN
Branded Content TOPS Novel Novel TBWA\HUNT\LASCARIS\DURBAN
Best Direct Marketing cross border campaigns SPAR Win-a-Car TBWA\HUNT\LASCARIS\DURBAN
Branded Content TOPS  Book Cellar TBWA\HUNT\LASCARIS\DURBAN
Integrated Direct marketing Campaigns (min across 3 channels) SPAR Win-a-Car TBWA\HUNT\LASCARIS\DURBAN
Integrated Direct marketing Campaigns (min across 3 channels) TOPS Homegame Handbook TBWA\HUNT\LASCARIS\DURBAN
Non Profit Direct Marketing Campaign Throwback Thursday The Jupiter Drawing Room (south Africa) Johannesburg
Innovative Solutions Throwback Thursday The Jupiter Drawing Room (South Africa) Johannesburg
Loyalty Programmes Unilever Deals Website – Loyalty and Rewards Platform Thumbtribe Media (Pty) Ltd