Awards | Title of Entry | Company Name | |
MEDIA AWARDS | |||
3D | Bronze | Red Bull X-Fighters Media Kit | Publicis Machine |
Direct Mail: Addressed Campaigns | Gold | Nedbank Brighter Tomorrow Personal Loans Campaign | Lesoba Difference |
Gold | Nedbank Best for You Personal Loans Campaign | Lesoba Difference | |
Gold | Nedbank Next Step Personal Loans Campaign | Lesoba Difference | |
Gold | SOS Christmas Mailing 2013 | 5th Dimension | |
Silver | Nedbank What you Need Personal Loans Campaign | Lesoba Difference | |
Silver | SOS Recipe Mailing 2014 | 5th Dimension | |
Bronze | BA Credit Card launch | Mortimer Harvey | |
Leader | SOS Seed Mailing 2013 | 5th Dimension | |
Direct Response Mass Media: TV, Print, Out-of-Home and Radio | Bronze | Myths | OPENCO The Open Collaboration |
Leader | Virgin Money WTF card campaign | Mortimer Harvey | |
Face to Face Activations / Field Marketing | Silver | MWEB WiFi Virtual Wine Tour | Ambrosia Brand Experience Agency |
Silver | Vaseline Skin Analysis in 60 Seconds | Liquorice & Minanawe | |
Bronze | Momentum: FPI Campaign | Lesoba Difference | |
Bronze | Shield B+W Top Gear Festival Activation | Gorilla Creative Media | |
Bronze | Stimorol Sensations Activation | POD Communications | |
Bronze | Rewards & More Field Activation | The Foschini Group | |
Bronze | Pin Pop School Tour | Nungu Marketing & Distribution | |
Leader | The Heartfelt Project | Fine Healthcare | |
Experiential Media | Silver | PoloTag | OgilvyOne South Africa |
Silver | MINI “minilectrix” | Gloo | |
Silver | Make Think Become Did | BNRY & Jupiter Drawing Droom JHB | |
Leader | SMoD – Street Museum of Design | iKineo | |
Leader | Smith & Nephew Visionaire | Fine Healthcare | |
Leader | Journey of Water | OgilvyOne South Africa | |
Mobile SMS, MMS | Silver | KFC Ka-Ching Dash | Ogilvy & Mather Johannesburg |
Bronze | POND’S flawless radiance 7 Day Challenge | Gorilla Creative Media | |
Mobile Marketing: Interactive (Display, Games, (pull) Banner ads, Mobi Sites) | Gold | BMW “are you 2 enough” | Gloo |
Silver | BMW 2 Series – Are you 2 Enough? | Vizeum South Africa | |
Silver | KFC Ka-Ching Dash | Ogilvy & Mather Johannesburg | |
Silver | PoloTag | OgilvyOne South Africa | |
Bronze | Make Think Did | The Jupiter Drawing Room (Johannesburg) South Africa | |
Bronze | bookly | NATIVE VML | |
Search Marketing: SEO and PPC | Silver | Direct Axis SEO Illumination Campaign | ROGERWILCO |
Bronze | HealthCart.co.za SEO | Sprout, by iKineo | |
Leader | ooba SEO campaign | ROGERWILCO | |
Leader | Genesis Medical David vs Goliath SEO project | ROGERWILCO | |
Online: Banners, Micro sites, Websites and Other | Gold | FNB “League of Innovators” | Gloo |
Gold | Capitec Bank #AskWhy | Quirk Cape Town | |
Silver | Capitec Bank Website | Quirk Cape Town | |
Bronze | Tiger Brands Beacon Easter Campaign | EOH Digital | |
Leader | #GLAadventure | iProspect | |
E-commerce | Leader | HP Shop’s Makeover | Digital Planet |
Telemarketing: Outbound | Gold | ABSA Rewards Outbound Sales Campaign | NEXT |
Gold | Cell C GET MORE | NEXT | |
Social Media (Social Media Platforms) | Gold | Absa RooiBokke | Cerebra, Base2, Playmakers, Thackwell & Whittaker on behalf of Absa |
Gold | The Street Store | M&C Saatchi Abel | |
Silver | SuperSport World Cup Live | Levergy | |
Silver | PoloTag | OgilvyOne South Africa | |
Bronze | Magnum Pink & Black Twitter Auction | Liquorice, The Hardy Boys & Marcus Brewster | |
Bronze | Nandos 16 Pictures | Publicis Machine | |
Email Marketing | Gold | MINI “the new original” | Gloo |
MULTI CHANNEL / BORDER AWARDS | |||
Integrated Direct Marketing Campaigns | Gold | FNB “League of Innovators” | Gloo |
Gold | Ke Yona | NATIVE VML | |
Silver | Inflation Bulldog | 99c Communications | |
Silver | PoloTag | OgilvyOne South Africa | |
Silver | Johnnie Walker Meet Your Match | King James | |
Silver | The Hungry Lion Lucky Bucket | Quirk Cape Town | |
Bronze | Democratic Alliance – General Election Campaign 2014 | M&C Saatchi Abel | |
Bronze | Make Think Did | The Jupiter Drawing Room (Johannesburg) South Africa | |
Bronze | Tropika Island of Treasure Six | 7 Different Kinds of Smoke | |
Leader | Golf R digital launch campaign | OgilvyOne South Africa | |
Leader | For The Bold | Mortimer Harvey | |
Leader | 1818 Clubhose Driver | Notabene | |
RELATIONSHIP MARKETING AWARDS | |||
CRM Programmes | Gold | Momentum 947 Cycle Challenge | Demographica |
Silver | Adidas 3Stripes | Prime Arc | |
Bronze | Momentum: Passion for Life Campaign | Lesoba Difference | |
Loyalty Programmes | Silver | CELL C GET MORE | Stratitude (Pty) Ltd |
ERM: Employee Relationship Marketing | Gold | REDbutler | Stratitude (Pty) Ltd |
Gold | NTT One Million | Absa Bank Limited | |
Silver | Switchlab Innovation Management Program | AfroCentric Health, Inter-Net and CREACHA | |
Silver | Multichoice MLIFE | Stratitude (Pty) Ltd | |
Bronze | Momentum: DNA ERM Programme | Lesoba Difference | |
Bronze | 10/10 – mConnect Intranet Relaunch | The Actuate Group (Pty) Ltd | |
Database and Analytics Innovation | Silver | Incremental Response Lift Modelling | Nedbank Personal Loans |
CRAFT AWARDS | |||
Most Effective Use of Content | Gold | Johnnie Walker Meet Your Match | King James |
Silver | Your Legend Lives On | 99c Communications | |
Bronze | Standard Bank Financial | OMNICOMMEDIAGROUP SA | |
Leader | Make Think Did | The Jupiter Drawing Room (Johannesburg) South Africa | |
Branded Content | Silver | The Volkswagen Golf R | OgilvyOne South Africa |
Silver | Zinger Double Down | Ogilvy & Mather Johannesburg | |
Bronze | Ke Yona | NATIVE VML | |
Bronze | Standard Bank Financial | OMNICOMMEDIAGROUP SA | |
Leader | Johnnie Walker Meet Your Match | King James | |
Leader | Your Legend Lives On | 99c Communications | |
Leader | Kreepy Krauly Wrangler | Retroviral and Ebony + Ivory | |
Leader | Dentyne Anytime | OgilvyOne South Africa | |
Art Direction | Gold | Where Women Walk | Base2 |
Gold | Habari Media Pow Wow Calendar | Publicis Machine | |
Gold | PoloTag | OgilvyOne South Africa | |
Gold | Absa Private Bank Staff Campaign | Mortimer Harvey | |
Silver | World Leisure Holidays – Children of The Pool | OPENCO The Open Collaboration | |
Silver | FNB “League of Innovators” | Gloo | |
Silver | World Leisure Holidays – Little Shop of Toddlers | OPENCO The Open Collaboration | |
Bronze | Red Bull X-Fighters Media Kit | Publicis Machine | |
Innovative Solutions | Gold | The Street Store | M&C Saatchi Abel |
Silver | App launch-Mission Control studio with personalised responses and LCD mail pack to social influencers | Standard Bank | |
Bronze | FutureNOW | iKineo | |
Bronze | PUMA “VISAR” | Gloo | |
Leader | MINI “minilectrix” | Gloo | |
Leader | Discovery Wellness Experience | BNRY | |
UX, Interface and Navigation Design | Gold | BMW “are you 2 enough” | Gloo |
Bronze | Golf R digital launch UX and Navigation | OgilvyOne South Africa | |
Use of New Technologies | Gold | bookly | NATIVE VML |
Silver | Chocnology | NATIVE VML | |
Bronze | ATNS: Video Booklet Campaign | Lesoba Difference | |
Apps | Bronze | BMW “are you 2 enough” | Gloo |
SPECIAL DIRECT AWARDS | |||
Non Profit Direct Marketing Campaign | Gold | The Exchange | NATIVE VML |
Gold | The Street Store | M&C Saatchi Abel | |
Bronze | Journey of Water | OgilvyOne South Africa | |
Leader | Save the Children – SA Cares Micro Site | 5th Dimension | |
Leader | Buckets of Love Campaign | Downes Murray International | |
Student Direct Marketing Campaign | Gold | Phyllis Robertson Home Coin-laying | Student group from University of Pretoria |
Gold | Human Trafficking | Impact Communication Agency University of Johannesburg | |
Bronze | Human Trafficking | Ignite Solutions University of Johannesburg | |
Public Benefit Direct Marketing Campaign | Silver | Guardians Campaign | Downes Murray International |
INDIVIDUAL AND COMPANY AWARDS | |||
Young Direct Marketer of the Year | Faheem Chaudhrym M&C Saatchi Abel | ||
Brand of the Year | Nex Media Magazine | ||
DMA HALL OF FAME | Julian Ardagh | ||
SAPO Nkosi Award | Lesoba Difference | Direct Mail: Addressed Campaigns Nedbank Brighter Tomorrow Personal Loans Campaign |